Arizona Football

Arizona Wildcats release “Hard Edge II” video as expected


After I made the tweet above Saturday, a couple of ASU fans provided some feedback via Twitter:

One tweeted to me: “God help you all”.

True to my tweet, the video “Hard Edge II” was released Wednesday. Hard Edge I, released June 17, featured UA head coach Rich Rodriguez and his staff. The video gained attention from the national media, some of which poked fun at Rodriguez. Obviously, some ASU fans and others in the Pac-12 region questioned why the video was produced.

Rodriguez will be in front of the ESPN cameras and radio mics Thursday as part of the Pac-12 coaches touring the television network’s campus in Bristol, Conn. He undoubtedly will have some laughs with the broadcasters about the videos, but the underlining message is certain: The Wildcats will go about their business with a “hard edge”, Old Tucson is in their backyard, so why not produce the videos and have fun with it?

They should get a helmet sticker for creativity.

The Arizona Athletics YouTube page is a must-visit for Arizona followers. The production staff displays some of the best videos of all the Pac-12 schools, without question.

Hard Edge II shows Rodriguez, the sheriff, walking into the saloon and telling some of his key players (posse) — including All-American running back Ka’Deem Carey — that “It’s time.”

“Let’s go boys,” replies senior offensive lineman Chris Putton.

The Wildcats were all business walking out of the saloon. They will try to carry that attitude on to the practice field Aug. 3 when fall camp starts. The season-opener against NAU on Aug. 30 at Arizona Stadium is only 36 days away.

Arizona football players get a chance to show their  "hard edge" after the coaches showed theirs last month (YouTube video still)

Arizona football players get a chance to show their
“hard edge” after the coaches showed theirs last month (YouTube video still)

* * * * * publisher, writer and editor Javier Morales is a former Arizona Press Club award winner. He also writes blogs for Lindy’s College Sports, and Sports Illustrated-sponsored site


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